• Build a loyal and dedicated fan base on your e-commerce platforms
Success in business today hinges on building a loyal and devoted fan base. The new generation of shoppers is savvy enough. So they will not gravitate towards pricing when buying products and services. They will buy from stores that offer high-quality products, in conjunction with optimal experience, in the form of engagements, support, and interactive feedback. Customers like to go where the action is, which is why you need to ensure your e-commerce platform is as engaging as possible. You can achieve this by allowing customers to post User-Generated Content, to comment on your posts and to critique products and services on your site.