No matter the kind of business you operate, customer experience is the key to high sales and profitability. The feeling customers get from your business channel determine their next step. Whether shopping on your e-commerce website or in-store, the customers expect the same level of treatment.
With this in mind, as a webpreneur, enhancing your customer experience in your e-commerce website is not a choice. The highway to your success anchors on your ability to prioritize your site customer experience. As you know, a delighted customer will come back for more products or service. As a result, your site will experience a boost in conversion rates and sales.
Here are the ways to improve your e-commerce site customer experiences:
a) Make your checkout processes simple
Online customers hate two things: slow loading and complicated checkout process. If you do not check on the two aspects, you should expect high bouncing rates. But how do you make the checkout processes simple? First, you need to ensure that the customers can easily add products to the shopping cart without any challenge.
You can achieve this by ensuring the cart is visible on all product pages. Also, you must offer simple transaction processes. Here you must reveal all the prices and other charges associated with the item. Importantly, you should not have any hidden fees.
b) Personalized Customization
When establishing your e-commerce website, it is similar to opening a shop on a busy street. The site receives varying visitors with different tastes and preferences. For this reason, you need to customize your site such that it can serve different audiences visiting it.
More importantly, your content tone should be friendly such that any customers visiting your site feel valued regardless of the page they are navigating. Also, ensure you call to action are designed in a way they direct a given genre of customers to a particular product page. With this personalized customizations, you will have enhanced your site customer experience.
c) Use social proofs
As you know, people want to use what their peers are using. In essence, what people are saying about a particular product forms the base for purchasing decision on a large percentage of customers. Hence, if you want to enhance customers experience on your e-commerce website, you must incorporate social proofs by posting customer reviews. Also, you should seek reviews from influential personalities to improve the conversion rate and customer trust.
Using these tips can make your e-commerce website visitors enjoy a great customer experience and come back for more services or products.
— HTML & CSS (@htmlcss_4you) 25 de noviembre de 2017
Other articles than can be interesting for you: How Ecommerce Websites Templates Lift Your Revenues